About Us – The Shirts Culture

At The Shirts Culture, we believe that football is more than 90 minutes on the pitch – it’s identity, emotion, and memory woven into fabric.

What began in 2018 as a simple idea among friends – sharing our love for the shirts that marked our childhood and our passion for the game – has gradually grown into an international project. Our growth has been organic and sustained, guided by one principle: putting our community of fans at the heart of everything we do.

Today, The Shirts Culture reaches supporters in over 50 countries, but we still operate with the same care and attention to detail that shaped us from the start. Every shirt we source, every collection we release, and every order we prepare is handled with the aim of giving you more than a product – we want to deliver an experience you’ll remember.

Over the years, we’ve been present at football-inspired pop-ups, collectors’ fairs, and street markets in cities like Lisbon, Porto, Barcelona, and Milan. These encounters with fans on the ground helped us build real connections, learning what football truly means to different communities, and reinforcing our commitment to serve with transparency and passion.

What defines us:

• Curation with meaning: From retro classics to rare finds, we select pieces that tell stories.

• Original creations: Our in-house Matchday Couture line lets us design and produce items you won’t find anywhere else.

• Independence: We’re not tied to any brands or federations, which allows us to keep our freedom and creativity intact.

For some, a football shirt is just sportswear. For us, it’s culture – it’s the bond between memory, fashion, and identity.

Our promise is simple: we’ll keep growing, but never at the expense of the values that brought us here – honesty, respect for the game, and a genuine commitment to our customers.

We’re The Shirts Culture.
Not just a store, but a community of people who live football in all its forms.